A critical component of Revenue collection is the initial discussion of payment terms with residents and their family members at the time of admission to your SNF/AL/CCRC. For many people, discussions about financial issues are considered "private" and reserved for relationships of trust with other family members or advisors such as bankers, attorneys, etc. Certainly not a topic to be discussed with strangers. However, all continuing care providers need to initiate a discussion regarding payment in order to help ensure that the expectations are clear for both the resident/family and the provider.
Try to have financial conversations in person when possible, finding a quiet space free of interruptions and distractions. Be sensitive to the perception of residents and family members who are tentative and may perceive the inquiry/admissions process intrusive and uncomfortable. The goal is to position your community as having a desire to offer a service to the resident by helping to discern any programs or benefits for which the resident may qualify. Communicate the message that you want to help ensure that the resident will be able to receive any benefits available. Follow these guidelines for discussions by pay type:
Private Pay
Medicare
Medicaid
Managed Care/Private Insurance
LTC Insurance
It is most helpful to residents and family members if information regarding community payment terms is in writing, perhaps in a Welcome packet or handout during the admissions process. The facility may find it helpful to include a copy of a blank statement so that it can be reviewed as part of the admission paperwork process. Information about Resident Banking services, the Resident Trust account, payment via credit card or ACH should also be included in the Welcome packet or discussion.
Lastly, it is very important that the resident/family member view the facility Business Office as friendly and accessible. The hours of the Business office should be posted and scheduled to accommodate some evening and weekend hours, if only on alternating days. Business office staff should work closely with the Admissions and Social Service staff to invite questions about payment sources such as Medicare, Medicaid, etc. and to schedule Family Nights to offer presentations on the particulars. Staff should offer to assist families in completing forms, making copies, etc. If possible, staff should be available to accompany or represent residents in the Medicaid application process. Each month that a Medicaid application continues to remain in "pending" status, the facility does not collect payment. If the volume of Medicaid pending cases escalates, there can be a negative impact on cash flow for the operations of the facility.
While the topic of payment may be a sensitive one for staff and resident/family alike, it is a topic that must be brought forward as part of the admission to a SNF/AL. Education regarding payment options may help to alleviate most concerns and dispel any myths or misinformation. Staff who are supportive, accessible and willing to be supportive to the resident/family will open the lines of communication and use that beginning relationship as a foundation for continued communication and cooperation regarding payment issues going forward during the stay and beyond.
Discuss: How do you get the conversation started at your center? Share your best practices with us via the blog. Need more hints on getting the conversation started? Contact This email address is being protected from spambots. You need JavaScript enabled to view it. for a few scripted conversation starters.
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